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Can Your Football Boots Cause Injuries? Nike Say No

Denver Burke — Wed, 08 Dec 2010 08:43:39 +0000

After a spate of recent horrific and possibly career ending injuries in football, an investigation is taking place into the likelihood of the injuries being caused by the football boots a player wears. The inquest is to focus on the connection to the modern ‘blades’ fitted on some boots as opposed to the regular studs.

Senior Adidas marketing directors claimed that 2010 has been their most successful campaign but have released no figures. Australian marketing director Simon Millar noted that it would be foolish to measure sales just yet as “most people buy their footy boots at the start of the season”.

It is argued that modern turf is also to blame as it is much firmer, stronger and less fragile than it used to be, meaning grass or soil is not disrupted by impact. A combination of tough turf and bladed studs could be the problem.

The leading advert features Sunderland striker Darren Brent who is currently under sponsorship with Umbro. It is the first major endorsement Brent has taken part in despite his appearances for the England squad and an extensive professional career.

The campaign is to promote the lightest ever football boots the Umbro GT which weigh only 238 grams. The theme of the ads revolves around the speed the boots can achieve being so light but also reflects the series of bright colours the boots are available in.

Although Nike made the effort to sponsor individual high profile players, they unfortunately backed the wrong horse. Their ‘write the future’ ad was undoubtedly the most successful viral campaign but there was one thing Nike couldn’t control. One by one the star players featured in the ads fell victim to what became known as the ‘Nike curse’ and were knocked out of the competition, a complete branding disaster. It seems in choosing to endorse some of the world’s biggest premiership players Nike had neglected to consider the most successful teams and thus lost the branding race.

The new Nike Mercurial is supposed to get rid of this issue. Valencia is without his Manchester United Football Shirt for at least the next season.

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Finding The Right Football Boots

Jerry Goler — Sun, 02 May 2010 21:53:39 +0000

Buying football boots isn’t as straightforward as you would imagine, you have to consider many things: the surface you are going to use them on, your feet, your needs and that’s before you are even thinking about which brand and what the boots look like! Here’s our guide to choosing the most appropriate football boots.

Firstly, allow enough time for your selection. You will find so many manufacturers from which to choose along with the different boots that you can choose according to the surface you are going to use them on. You also have to consider how old you are. Remember also that companies are continuously designing new football boots that will give you the most in your game. Occasionally these would be the best choice to buy; sometimes they are not.

When you examine the football boots you will observe that the number of studs differs from 12 to 16. You are able to screw the studs into the boot. The larger number of studs you utilize will offer the most assistance for your foot. Longer studs tend to be better for use in wet, muddy circumstances on the ground but short studs are better if you consistently play on a harder, dry surface area. For hard ground boots you’ll need fixed studs. The sole features smaller sized as well as flatter studs of rubber delivering a better grip when you play on astro turf or a hard surface.

It is best to consider a soft ground boot when you tend to play on grass or softer surfaces. The studs can be swapped out or taken out in these kinds of boots. This can be a fantastic alternative for people playing around on a variety of type services. Considering that it is possible to change the amount of studs this will allow you to buy only one pair which will be able to meet the needs of various surfaces.

Amazingly, lately, coloring has also played a role for manufacturers. Once we used to have a very simple black boot together with a white logo. This has stopped being so. Now colors can be picked to blend with the uniform. Others support the colors of their country.

Manufacturers have learned that a lot of boots have a life span of around five years. And, as time goes on, the manufacturers continue to offer brand new varieties, styles, shades, textures, and so forth. Luckily, manufacturers are understanding the importance of the boot. In the past picking the right football or choosing the very best uniforms for the team played major roles. Although this continues these days choosing the correct football boot has become more important and ought to be at the top of the list.

Regardless of the age of the player it’s crucial that their football boot has a perfect fit and is chosen in accordance with the surface they shall be playing on. It is also crucial that you choose a football boot that will allow for the player to input studs which will tremendously assist in their performance.

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Football Boots – Are They Grounds For Football Accidents? Due to the high number of terrible injuries that have...
Do Football Boots Lead To Accidents? – No, Says Nike An investigation is currently being carried out concerning the role...

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Choosing Junior Football Boots

Rupert Abedeen — Fri, 29 Jan 2010 21:34:16 +0000

Choosing a football boot for juniors is important and you should take the time to consider all the options. Depending on the type of player they are and how much protection they offer the juniors feet. Many juniors will also want the football boot worn by their favourite player. There are a lot of boot shops where you can try on the boots and this is advisable. You can always log back onto the internet and purchase them after if they are cheaper online. It is also quite handy to read reviews of the boots online and a good website should have user reviews.

There are different types of boots designed for different purposes. Nike offer the vapour range which are very light and Adidas have the F50. These are aimed at speed and are suitable for wingers or strikers. The Total 90 are aimed at precision and accuracy aswell as power. For juniors it is advisable to get a strong boot to offer more protection such as the Total 90 range.

There are also the F50 range from Adidas which are highly recommended. These boots are worn by many professionals including Lionel Messi. They are built with speed in mind and use the revolutionary sprint skin material which is light and thin. This means it is a light boot but it still is quite tough when you are going in for challenges.

When you have chosen your boots from a boot shop and have tried them on it maybe worthwhile to go home and check online. You may be able to get them cheaper online and there are many reputable retailers online who stock the latest boots and have reviews from real people.

One you have purchased your junior football boot it is essential that they are borke in or they will cause dscomfort and blisters on your feet. It is not advisable to wear them in a competitive game. Maybe wear them in gradually in training and have your old boots with you. Using vaseline on the inside should help as it will reduce the rubbing between the boot and skin.

You can see reviews on the latest Junior Football Boots from top brands.

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