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There was a STUD RB back in Southern California who suddenly interested my friend because coaches were not ready to consider him at all because he did not possess any great credentials. They just measured his not-so-inspiring physical attributes like height and weight and thought that he was not fit to represent the college. They could not see what was in his heart. They did not know the stamina and endurace of his will.

His physical attributes convinced them that he could not play for the school. So my friend started coaching him on how to promote himself. They made an online video on his profile and emailed all the coaches to view the video. The key point in this story was whenever the emails were sent to the coaches, the subject line of the emails contained a unique line such as:

SUBJECT: “I am the Running Back YOU need”…; “Running Back to help YOUR program”; “CA Star RB to help your program”

Essentially, he was using subject lines that would peak the coaches interest, get them to open the email and then he would instruct the coach to check out his online profile.

***One key tactic he used is that he put his ONLINE PROFILE link in the signature of ALL of his emails…you never know who may end up seeing it!

In other words, this young lad knew the trick of the trade that he had to do a PR job by suitably empowering his recruiting campaign with PR components. He also got in touch with important people at Scout.com and tried to promote himself. When the hype around him heated up, he succeeded in getting his first offer. Within a few weeks, the number of offers went up to 8 D1 offers. He utilized the first offer for revisiting the other coaches in whom the first offer triggered considerable interest.

It is a human tendency to want to have what you can’t have. This same human tendency is what made other coaches extend an offer to this young man. He visited North Carolina with his family and called up all the coaches of major colleges to inform them that he was local, and he wanted to meet them. Once he met them, he showed them his video profile. In the evening, as many as four offers were extended to him.

So let me inspire you on HOW to go from 0-8 D1 offers in a matter of a few weeks (of course you gotta be able to play!):

1. BE HUNGRY and STAY HUNGRY – YOU will only go through this process once, so make the most of it!

2. You should promote yourself using all possible means. Sometimes PR works most effectively.

3. You should ensure that people watch your profile video and hence it is better to carry DVD’s with you. Treat your DVD’s like your business card.

Get the Keys to anathletic scholarship from Coach Chris Berg. He has helped over 100 families earn over $77 million inAthletic Scholarships.

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This past Wednesday I did a fantastic recruiting panel at Brentwood high school with former Princeton and pro baseball player Stephen Young, women’s head basketball coach at Occidental College Heidi VanDerveer, and UCLA compliance coordinator Dan Goldberg. We spoke about different aspects of the college recruiting process, and the one thing the Brentwood athletic director asked me to discuss is the College Recruiting Game Plan.

There are 3 keys to your College Recruiting Game Plan:

TIMELINE – When to promote?

One of the top questions parents ask me is, “When should I start promoting my student-athlete to colleges?” I always tell the parents the best time to start promoting yourself to college coaches is when you have quality varsity video. Once you have quality varsity video, then it is the BEST time to start promoting yourself to college coaches, so they can see you compete against top talent.

TOOLS NEEDED

The second thing you need for a successful recruiting game plan are the right tools. You will need an athletic resume, an official transcript, and a quality highlight video. If you can think of this process as being similar to getting a job, it will help you to effectively understand the use of each tool. Your transcript is very important because more and more schools are putting more emphasis on the academic aspect of recruiting. Your highlight video is also an imperative tool. A coach cannot effectively recruit you if they are unable to watch you play.

TAKE CHARGE – PROMOTE, PROMOTE, PROMOTE

The third thing you will need, and what I believe to be the most important step in the college recruiting process is to PROMOTE yourself to college coaches. If coaches do not know about you, then they cannot effectively recruit you. Be sure to send your TOOLS out to colleges that seem to be an ideal fit for you.

Get the Keys to anathletic scholarship from Coach Chris Berg. He has helped over 100 families earn over $77 million inAthletic Scholarships.

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