It was a game between Crespi and St.Bonaventure last Friday. I was with a friend watching the game. The story he shared with me was stunningly inspiring and I have never come across another great recruiting story like it. It really changed my perception about the college recruiting process and how one can win in this abstract process of recruiting.
There was a STUD RB back in Southern California who suddenly interested my friend because coaches were not ready to consider him at all because he did not possess any great credentials. They just measured his not-so-inspiring physical attributes like height and weight and thought that he was not fit to represent the college. They could not see what was in his heart. They did not know the stamina and endurace of his will.
His physical attributes convinced them that he could not play for the school. So my friend started coaching him on how to promote himself. They made an online video on his profile and emailed all the coaches to view the video. The key point in this story was whenever the emails were sent to the coaches, the subject line of the emails contained a unique line such as:
SUBJECT: “I am the Running Back YOU need”…; “Running Back to help YOUR program”; “CA Star RB to help your program”
Essentially, he was using subject lines that would peak the coaches interest, get them to open the email and then he would instruct the coach to check out his online profile.
***One key tactic he used is that he put his ONLINE PROFILE link in the signature of ALL of his emails…you never know who may end up seeing it!
In other words, this young lad knew the trick of the trade that he had to do a PR job by suitably empowering his recruiting campaign with PR components. He also got in touch with important people at Scout.com and tried to promote himself. When the hype around him heated up, he succeeded in getting his first offer. Within a few weeks, the number of offers went up to 8 D1 offers. He utilized the first offer for revisiting the other coaches in whom the first offer triggered considerable interest.
It is a human tendency to want to have what you can’t have. This same human tendency is what made other coaches extend an offer to this young man. He visited North Carolina with his family and called up all the coaches of major colleges to inform them that he was local, and he wanted to meet them. Once he met them, he showed them his video profile. In the evening, as many as four offers were extended to him.
So let me inspire you on HOW to go from 0-8 D1 offers in a matter of a few weeks (of course you gotta be able to play!):
1. BE HUNGRY and STAY HUNGRY – YOU will only go through this process once, so make the most of it!
2. You should promote yourself using all possible means. Sometimes PR works most effectively.
3. You should ensure that people watch your profile video and hence it is better to carry DVD’s with you. Treat your DVD’s like your business card.
Get the Keys to an from Coach Chris Berg. He has helped over 100 families earn over $77 million in.
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